Eight years approving creative from the brand side.
Now I'm the one making it.
Most creators watch your ad and copy it. I watch it and find the gap.

Selected samples
Momcozy Move2Fit Hip Seat Carrier
Flo Period Tracker

I'm Danielle. Based in Chicago, IL. Mom, homeowner, and someone who spent 8+ years in professional marketing before picking up a camera. I know what good creative looks like from the other side of the table.
The way I work.
Research your existing creative and identify the gap.
Choose a hook angle built around your buyer's exact moment of hesitation.
Film to convert, not just to look good.
- Research
- Hook development
- Scripting
- Filming
- Editing
- Usage rights
Need multiple concepts? Variations of the same video are available so you can test what actually works.
Turnaround: 3 days. Need it faster? Ask about expedited delivery.
What I make
Authentic, everyday footage of your product in a real home environment.
Hands-on walkthroughs showing exactly how your product works and why it matters.
First-person honest reviews with specific praise and real limitations. The format that converts.
Face + screen recordings for consumer apps, wellness tools, and tech products.
Clean lifestyle footage without face, ideal for brands that need flexible editing assets.
Script + voice recording delivered separately for brands with existing footage.
Still photography for product pages, email, and social. Same authentic aesthetic as the video.
I develop the creative direction, hook angle, and format before a single frame is filmed.
Research-backed scripts written to your ICP and funnel stage, not generic hooks.
Native-feeling content built for TikTok and Instagram feeds, not repurposed ads.
Conversion-focused creative built for Meta, TikTok, and YouTube paid campaigns.
Same body, multiple hooks. Built to test what your audience actually responds to.
Ongoing content partnership. Consistent output, consistent voice, no briefing from scratch every time.
Pricing varies by deliverable and usage. Contact me for a custom quote.
Upgrade your package
- Additional Hooks & CTAs
- Raw Footage
- Whitelisting & Usage Rights
- Script Writing & Content Ideation
- Multi-Platform Edits (TikTok, Meta, YouTube)
- Expedited Turnaround
- Usage Rights Upgrade (Organic to Paid Media)
- Exclusivity Window
Work with me
Fill out the form below and I'll get back to you within 24 hours.
Turnaround: 3 days. Need it faster? Ask about expedited delivery.
Prefer email? Reach me directly at daniellexkelsey@gmail.com